Finland's Alekstra is quietly building the first Global Virtual Network Operator
arcticstartup.com
arcticstartup.com
So "disrupting the global wireless industry" (as the article proclaims in both its headline and its lede) is Alekstra's backup plan?
Reading both the article and the company's website, I am concerned about Alekstra's chances:
- their website does not contain clear information about who they are and what they do
- the article seems to suggest that they help companies lower their mobile bills, which seems significantly different than becoming a virtual network operator
- the article claims that they have several companies as customers, including McDonald's. Looking at the references page of Alekstra's website, this seems to be McDonald's Oy, McD's Finnish subsidiary.
Looking at an earlier article by Bloomberg - http://www.bloomberg.com/news/2012-03-02/alekstra-plans-to-s... - it looks like Alekstra hopes to make money by lowering roaming charges on international calls by routing them through their own network. This is vastly different from lowering the price of domestic calling and data, which (at least in the United States) I think most consumers care about.
The article also suggests that the biggest obstacle to becoming a global virtual network operator is plugging into the billing systems of (non-virtual) operators. If Alekstra has already covered that for their current business of lowering mobile bills, that means they have a big advantage.
But that risks either one of their competitors doing the selling (and then they lose custom to that competitor), or being sued for cartel behaviour if all of the companies do likewise.