I don't like most of their profiles like DCS (too thin, it makes an ugly sound), or SA (not ergonomical). They make no sense commercially.
From the business aspect, it's incredible that they couldn't forsee some market changes like the rise of offshore manufacturers.
Surely the article is very interesting. A great read :-)
I do agree that SA as a profile is weirdly high and that the keycaps wobble. It's designed for a very tilted layout, i.e. with the PCB tilted very much towards the user rather than more horizontally as is preferred by most modern users.
Custom DCS runs (SolDark, 9009, Reaper, WoB, etc.) in the past few years sold well and are generally appreciated and sought after.
Surely you know about geekhack.org!
A lot of people would be interested in that.
PS somebody went there, I'll watch religiously the video, right now. https://geekhack.org/index.php?topic=122453.0