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You think they're going to say "Hey, compute became competitive but nothing else changed performance therefore... PRICE HIKE!"? They don't have the reputation to burn in this domain for that IMHO.

Granted you could see a supply/demand related increase from retailers if demand spiked, but that's the retailers capitalising.

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The price hike would come proportionally with each new hardware generation as their software stack becomes competitive with CUDA. Since it will most likely take them multiple generations to catch up. It doesn't make sense for them to sell hardware with comparable capability at a deep discount. Plenty of companies will want to diversify hardware vendors just to have a bargaining chip against Nvidia.

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