I would assume by making decisions that push people towards technologies or lifestyles that have massive negative externalities but high profits (e.g. Car culture, unrepairable technology) or lobby for businesses/laws that are net negative for society (e.g. Oil & Gas, Pollution regulations for farming, energy and manufacturing).

The private jet attention I think is perfectly valid but is akin to blaming people for their "carbon footprint" when much of that footprint is a choice made on your behalf by not providing/burying alternatives and subsidizing polluters.