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The Quest 3 and Vision Pro are entirely different products though, just look at the price points, the Quest starts at $499 while the Vision Pro starts at $3499. A person gets a Quest because they are into VR, a person gets the Vision Pro if they are rich and want the latest Apple Product.

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It just blows my mind Apple can get people to pay 3.5K to join their beta test program.

Apple in a way is like Supreme, where the brand transcends the actual products. Folks stand in line to buy the latest Supreme merch even though it's just regular stuff with the Supreme brand written on it. In a way Apple has done the same with it's products where it's cool to buy it just because you like Apple as a brand and not necessarily because you need the underlying product. As a consumer I resent this sort of behavior but whenever I look at it through the lens of business, I always come away with the thought: "this is f** genius"

This is the same drive which gets people to buy Louis Vuitton/Gucci/etc., the added value does not lie in the product itself but in the brand recognition. Those high product prices are part of the brand appeal for those who want to advertise affluence.

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