Ime, in 2010-2013, it wasn't that difficult to get admitted into UC Berkeley or UCLA or an Ivy League if you were in the top 25% of your class, but by 2015-2019 it shrank to the top 1-5%.
This had a downstream effect on admissions for other UCs and CSUs as well, as everyone ended up joining their backup/safety school.
The student base became much more rigorous at lower tier UCs, but grading practices haven't changed in 10 years, especially given the fact that most UCs excluding UCB don't grade on a bell curve.
A program like UC Riverside is now much more competitive in 2023 than it was in 2013.
2013 -https://ir.ucr.edu/sites/default/files/2019-03/CDS-2013-14.p...
2019 - https://admission.universityofcalifornia.edu/campuses-majors...