Out of curiosity, where's xmpp still popular?
And for other individuals just wanting to talk with their parents it's just a chat app, they don't care if it's XMPP or not, Conversations is just really nice to use.
Without standardization, there can be no interoperability and without agility any IM protocol will soon be outdated. I think XMPP is a success story because it realized this, but it's a success story that isn't told very often.