Heh, perhaps some Joyent staff may have something to contribute to this conversation. They offered a "lifetime" hosting deal with shell access a while ago for a one-off fee, and I have heard that this is becoming a bit of a millstone for them. Certainly my brothers 'lifetime' account with them is not getting a lot of love and feels a bit like it's being left to rot on decrepit hardware.
I wonder would they do it again with the benefit of hindsight, or did it serve their purpose?