It seems to me that the intense, high-achieving traits of CEOs tend to make bad mascots.
A good PR team can spin some of these folks as "chaotic/troubled geniuses", but it seems like they don't even try.
Why don't they pay people to prevent things like this? Why don't they hire somebody unanimously likable to be the face of the company?
I think every company in the S&P500 needs to find 100 middle-schoolers and pay them to be a council of cringe. Cheap way to prevent gaffes like this.
EDIT: This video was a gaffe right? I'm assuming this link is notable because of how off-putting it is? Maybe I need to hire my own council of cringe haha