SEO consulting - it can be learned relatively quickly, is not that technical for the basics, and is a great complement to your programming/web expertise for your projects
I know a couple of different businessmen who got a hard pitch over the phone from YellowBook to buy their SEO services, one a plumber and the other water damage restoration. The latter was conned into buying a $600/month premium contract for six months! Its essentially fraud..
Do you have any recommended resources?
SEOmoz ties in with a lot of the most high profile SEO resource points.