My theory of dating apps is that the hurdles in front of them will largely define your experience with them. For instance Tinder in China is behind the Great Firewall and requires you knowing it exists despite it not being marketed whatsoever there, both of which create a strong selective effect on who is on the app, making it a very different experience than Tinder elsewhere despite the app itself being the same (hint: I had a great experience with it, largely well-educated global-minded people with an anti-authoritarian bent and high motivation to take dates seriously, at least when I was using it many years ago).

In trying to make a dating app “easy” you create a new selective effect for who it will appeal to, which may be (but usually is not) positive.