There were so many significantly different Nokia phones at one point. I'm talking about after 3310, like 3220, 6600, 7610, 3660, 7600, each design is unique.
Apple has like two models (small and larger) at a time, and you can get them in a couple of different colors. The big design revolution is that they add rose gold or purple or whatever color each year so that the few people who care about showing off their latest model can do so.
From an inventory and logistics perspective, that's actually pretty wild!
When you're on top of the industry, you may have a shot at selling lifestyle.
This more analogous to different model years of a car, rather than entirely different car models.
The customer immediately and intuitively understands 14 is better than 13, 15 is better than 14, etc.
The main thing clear to me is that the "mental flow chart" involved in selecting an Apple phone is much, much clearer than it would be for selecting a Nokia.
Apple made almost $200B from iPhone in 2023, for example; per model, even including the older ones, that's an insane revenue per model. Not sure I can think of any other product at that level.