This is not (anymore) how people buy their phones in many countries. Even on relatively expensive post-paid plans in some European countries, you don't get a discounted phone anymore: All they offer is an interest-free installment plan.
> iPhone costs as much as an equivalent Android
What's an equivalent iPhone to e.g. a Galaxy A54 (~1 year old, EUR ~300-350)?
The iPhone SE (2022) is twice as old and starts at EUR 500.