I made them a cappuccino-themed pinball game. The underlying idea was that when the customer is bored with the autumn colors and fabric edges and whatever, they’re buying the next Nokia for the new experience.
Apple made a phone whose physical form was adaptable to any software experience. They didn’t need to put in a cappuccino pinball on the device because users could get that, and a million other experiences, from the app store, and mold their own experience.
Some parts of Nokia understood this — Symbian was actually a capable smartphone OS under the clunky UI — but the company DNA kept thinking of smartphones as just another feature column for the plastic fantastic market segment games.