* What are you going to do when you hire a non-technical writer down the road?
* The handwringing about control over SEO smacks of NIH and makes little sense. It feels like a very thin justification for this weird scheme.
* You are a technical company but you couldn't figure out how to apply your look and feel, which isn't unique and feels like a bootstrap template, to something or anything else.
* Your content is JSON in JS
I'm going through some of your blog posts and I just don't see where this kind of overkill is necessary. Nothing I'm seeing can't be represented in markdown with a little front matter. I mean MDX lets you use react components, which doesn't feel like a good idea to me either but feels like a better idea than this.
I dunno, kind of a strange read first thing in the morning.