I assume because they can claim the actual cost of the movie production as an expense, and they’ll have no income to offset that expense.
The writeoff is apparently immediate--they will book the writedown this quarter. Revenue, however, will stretch out across a couple of quarters.
So, the accountants are making this quarter look better at the cost of future quarters looking worse.
They presumably value that option more than whatever Netflix et al. offered.https://www.theverge.com/2024/2/9/24067496/coyote-vs-acme-am...