IBM was also incompetent and the os/2 team in Boca was had some exceptional engineers but was packed witg mostly mediocre-to-bad ones, which is why so many things in OS/2 were bad and why IBM got upset for Microsoft contributing negative work to the project because their lines of code contribution was negative (they were rewriting a lot of inefficient bloated IBM code).

A lot went wrong with os/2. For CUDA, I think a better analogy is vhs. The standard, in the effective not open sense, is what it is. AMD sucks at software and views it as an expense rather than an advantage.