Absolutely 0 mentions of the word "MiSTer" negatively impacts this "open" project.
Their self-appraising pitch applies more to the MiSTeX project than themselves.
Their self-appraising pitch applies more to the MiSTeX project than themselves.
(I'm biased, I love my mister!)
I missed out when things were cheap and always assumed buying a board at the higher prices would be the trigger which caused the project to move to the next generation of hardware.