programmers a choosing a language because of syntax are like house buyers choosing a house because of the color it's painted
That doesn't sound superficial to me.
to me, this indicates that iverson was mistaken: apl users did not gain major cognitive advantages over users of programming languages with more conventional syntax, so language choice has been driven by other factors. the same cannot be said about programming language choice in general; writing things in assembly language clearly takes much longer than writing them in c, python, golang, lua, scheme, or basic. but that turns out to be a result of their different data models, not different syntax