Google Search as we know it today.

"I'm feeling lucky" will find its way back, somehow, as Google tries to one-up LLM-generated answers. Traditional Google Search is already increasingly aiming to supply as much info as possible—and It feels likely an increasing number of Google Search results will be Gemini neé Bard answers (same for Bing, with GPT).

Teaching an LLM to talk about your product will be the new SEO.

Which, should be bullish for Kagi and DuckDuckGo (not affiliated with or an active user of either), as the utility of real search is still so high if done well, something it's hard to shake the feeling that Google has gotten worse at. Perhaps it's time to take it for a serious spin.