Name it something more professional like Google or Yahoo or Bing.
I hope he just changes the name. No one will be upset by this move.
Here are my reasons for not liking the name:
- 3 is too many syllables (for a search engine name, which I think should roll off the tongue quickly)
- Difficult to use as a verb
- It sounds like a Japanese game show :)
Also, I assumed the name was a play on the children's game: Duck Duck Goose.
+ Longer names are more visible.
(i was shocked that MS didnt take the name Microsoft Live Bing Home-Professional DotNET UltraGold Edition)
First time i used google i was thinking they misspelled goggles.