"no reasonable user would expect that their actions (…) be private from Apple"
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The document in question: https://storage.courtlistener.com/recap/gov.uscourts.cand.40...
Note that the title here is a misquote in a way that misconstrues the meaning, it's actually:
> "Given Apple’s extensive privacy disclosures, no reasonable user would expect that their actions in Apple’s apps would be private from Apple."
It's anonymous, users can see the data (Privacy & Security > Analytics & Improvements > Analytics Data), and they can turn it off. It seems like if Apple were to lose this, the rest of the industry would be next.
It's literally their business to gobble up as much data as they can get their hands on and sabotage anyone trying to do the same in order to become the only viable choice for Internet marketing campaigns.
Apple only sells marketing on the app store, so their privacy violations only extend so far for now. I hope it stays like that, but my gut tells me that the water will continue to get muddier over the years. But that's a future issue.
The lawsuit is complaining about data Apple gets when the user uses the App Store, Apple Music, Apple TV, and similar. E.g., when you buy an app from Apple's app store, Apple knows which app you bought, how much you paid for it, and how you paid for it.
That's data that Apple is getting because it is necessary in order to provide the service you are using.