So social graph and hobbies/passions is not enough to monetize, they want all your shopping history, habits, quirks etc., on camera to be analyzed to death? Nobody sees this as privacy and security problem in 2024?

I get that Bezos is an obsessive penny-pincher and thats part of his success (and fucked up persona that leaves a lot to be desired), but please allow me to politely say Hell fuck no, I'll give premium to competition that just doesn't have this. I can't imagine this being OK in EU, but then again we don't talk about EU standards here anymore. I wonder what makes British population OK with this, its not like we talk about former East Germany.