You know I read articles like that all the time but the user experience of all these app gets worse. The time to first video frame on Netflix is not great to say the least. The rich metadata seems also only to be used internally...
After every ad break, the video rewinds to the start of the block before the ad break. So I have to fast forward to the ad break marker.
And people wonder why we pirate :-)
I'm presuming this is because it fires a beacon on pause, but only every X (10?, 30?) seconds on playback.
Not had many issues with it completely forgetting where I am though (it does sometimes get confused as to which episode I watched last though).
Disney is already finding out that a streaming platform isn't cheap to run and hard to do efficiently.