Instead they freaked out about overall browser usage going to mobile, and threw shit against the wall trying to make some kind of mobile strategy stick no matter how late they were to the table. But I personally still use desktop universally at work, and sometimes browse that way at home too. Maybe Moz could have maintained significant market share in just that space and still be more relevant today.
To be fair, that was more Gary Kovacs and immediate successors as CEOs than Mitchell. But Mitchell had a lot of influence on direction even then, and could have decided to pivot back to core competencies once she did take the reins directly. Servo looked pretty promising to me. At least we got Rust’s success out of it. Maybe she could have leveraged that more.
Fabrice seems pretty convinced that embracing feature phones would have made the difference, and KaiOS shows that the FxOS platform certainly is more well-suited for that than for smartphones. She was involved in the decision-making around killing FxOS right as Mozilla started exploring pivoting to feature. Whether that would’ve helped drive Mozilla’s higher-level goals of browser synergy and making sure the web stayed open, I don’t know, but you’d at least still know their name as a thriving organization.
Or if data privacy is the way to go, maybe pivoting to that focus years ago would have been successful. I guess we’ll see how much potential it has, but I bet it would be even more if Mozilla and Firefox still commanded the respect they used to.
I just think Mozilla had way more routes to success than the routes they picked. Almost everything they tried either struck me as too late, too unlikely, or something nobody really wanted. That’s what I meant by questionable execution.