To be honest, market share shouldn't ever have been Baker's goal and losing it isn't necessarily a black mark against her. Firefox should have a vision of what it wants a browser and the internet to look like and be working to make software that supports that. Firefox seems to just be following along as Chrome with some minor tweaks [0] and that is the real problem. Google's vision of the internet is not what Firefox should be working to implement. There are deep strategic issues here that go far beyond market share. I'm personally happy to use niche software, I don't care what other people are using (Linux reached my desktop a long time ago). But it is hard to see what even Mozilla thinks the point of Firefox is.
One of the things that makes Brave interesting to me is that it sees a web where middle men get cut out through the use of cryptocurrency. Is that going to work? Probably not. But it is a different take on what the internet could be. We need competitors like that. Even for privacy; it is hard to tell who Mozilla thinks the internet should look like. I'd hazard little change from now except without 3rd party cookies. That isn't a very impressive vision.
[0] https://www.mozilla.org/en-US/firefox/browsers/compare/chrom...