The OMGPOP acquisition: 6 weeks later

> It is a fad mini game without too much depth and little repeat value. Trend is not surprising. I'd say it is expected.

Most likely. I sure got tired of drawing the same, sponsored words.

1. We think in terms of fractions. What fraction of users have left? It can be calculated from the numbers, but you don’t need a graph for that. If you started the axis at 0, it wouldn’t need calculated — it could be seen.

2. Not showing longer history makes it impossible to answer questions like, “how does the current rate of loss of users compare to the rate of growth a month earlier?”

Your attempted point about “emphasizing how rapid the decline is” is, to be blunt, the stupidest thing I read today. How does showing less data, less clearly, help anyone? Clearly, showing more history would give an accurate picture of “how rapid” the decline is or isn’t — again, see point #2 above.

Last point. As a thought exercise, consider a graph that goes up rapidly, then reaches an inflection point after which it slowly, steadily goes down — by no more than a total 1% over its run. It would look mostly flat after the inflection point, as part of the whole, complete graph. But zoom in, so the axes only contain points in that slow, mild down slope, and it looks like a dramatic slide from “a lot” to “nothing at all,” right? Not very helpful.

I could easily see a 30% decline in userbase due to silly restrictions such as this. Sure, you could just start a new account using an email address, but then you've lost all your previous games, and all your friends will have to re-associate you with the new username. It's frankly easier to just say "uh, they want what? no..." and close the app, being reminded of the experience anytime you think of playing again until you remove it from your phone.