This way, I can easily filter incoming email, and I can see where an email came from if any party sells my data.
This also works with GMail by the way, you can use youraccount+anyrandomstring@gmail.com and emails will still be delivered to you.
I use a separate email handle that I only hand out to actual human beings, never to companies and never use for account registrations.
This has worked really well for the past 15 years or so.