Imagine running a company. That's hard enough.

Now imagine your market share is down a ton (and decreasing), and there's no clear way to change that trajectory.

Then imagine that despite being CEO, you're owned by a non-profit. So, you have a boss, and your boss has different goals than you do.

Then imagine attracting and retaining top talent, while not being able to give out equity.

Then imagine that your product is free. You can't charge more for it; you give (almost) everything away for free and there's no clear path to monetization.

And then imagine that almost all of your money comes from your biggest competitor, and your only lever is to negotiate (from a position of weakness, because they're much bigger) a deal every 3 years in order to keep paying your employees.