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> it will destroy the search engine

This is massively overblown. There is Search the product and there is the Search Engine. How could an LLM get access to latest data indexed to allow looking up by using keywords from a prompt, and with sorting? A Search Engine.

LLMs are only changing the Search experience, not making Search obsolete.

I haven't said that it makes search obsolete but all the concepts of SEO/SEM and the stuff around search engines could be significantly reduced with chat prompts.

Nothing stopping them from eventually slapping a big-ol' banner ad on the side of the web app if they want.

Plenty of ways to monetize that. They could use inline ads. They could insert a relevant ad after a response. If they go evil, they could predispose the LLM to make product suggestions for paying clients.