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This is just another one of those sexist memes that needs to be forgotten. A person can have a therapist; a parody of an insecure man can have counseling from a coach.

Reminds me of when Dove tried to sell a "man scrubbing tool" because someone in marketing thought men were too stupid to buy loofahs.

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I'm a man and I appreciate you saying this but it's not really a sexist meme in my experience. The vast vast majority of men i've ever spoken to about this have an aversion to therapy. I actually think any pro-therapy people wanting to reach more men would benefit a lot from rebranding it from therapy

I think that poster was saying that the meme of men having an aversion to therapy, ie "that men have an aversion to therapy," is a meme that needs to die. That most men have an aversion to something branded "therapy" is in itself a sexist meme that directly affects most men, and men would be better off if they stopped having this aversion.

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