Thanks to Disney, "+" is the industry term for "Streaming"
https://en.wikipedia.org/wiki/Disney%2B "Disney+ was launched on November 12, 2019"
https://en.wikipedia.org/wiki/ICloud "In June 2021, Apple introduced iCloud+..."
https://en.wikipedia.org/wiki/Fitness_(Apple) "Apple Fitness+ is an ad-free video on demand guided workout streaming service announced during Apple's September 2020 Special Event"
I’ve always associated “plus” with Apple, not with Disney.
It's an industry term now.
Google+ was too far ahead of its time!