Hacker News Reader

Comment by wunki | Hacker News Reader

We bought our lottery ticket last week. After releasing our app we got picked up by some big blogs but when the buzz died down, we immediately saw a dip in sales. We don't have a budget for marketing but we did notice that when your app is of a sufficient quality and you tell passionately about it, reviewers are willing to write about you.

It's a roller coaster ride, but nothing beats seeing people enjoy your product.. America watch out, next week we will targeting you with our marketing :)

Plug: www.invyapp.com

View on HN

Your app name should be something like "Invy - pick a date with friends and family" instead of just "Invy". Makes it much easier for people to see at a glance what it is, especially from screens with lists of apps. I think it also gives you a little SEO boost in the app store for those keywords.

I love the use of the white iPhones in the screenshots. That matches the design well and stands out from all the screenshots with black iPhones.

If you're willing to share, did you get picked up by any blogs outside the U.S.?

Yes, mostly outside of the US. We got picked up by majority of the Dutch blogs (we are a dutch company) and some German blogs. We also found that when you are on a blog, other blogs tend to read those and then they contact you.

We also tried connecting with old media, but there was almost no spin off from that.

Was your contact with them in English or Dutch and German? I'm wondering because we have a new iPad travel magazine and I'm going to try and start spending a portion of my time pitching outside the U.S. Have you had any success in Asia?

Dutch we contacted in Dutch, others in English. Not tried to contact anyone in Asia yet, but I can recommend Brazil. Think that's also a good market.

Minimal, clean, lots of white space... very European in design. I like the design a lot.

> we got picked up by some big blogs

What was your method? Cold emails?

Yes, cold emails, keeping it short and personal. Also a lot of contact was made through Twitter.

Reply on news.ycombinator.com