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Same, but I can access Advanced here anyway https://bard.google.com/chat

yup same here, I think subscribing 'works' but Google just botched the launch.

Same for me, what a blunder.

They haven't announced anything yet. Assume official release happens in next hour or so.

Edit: I have access to the model after subscribing and going to Bard

same, got redirected to https://gemini.google.com/ with weird title: "Error 404 (Not Found)!!1"

It's up now!

Same here - signed up and got the 404