Part of it is to slow cars down and take more cars off the road rather than changing who drives.
Invest in public transit, redesign problematic infrastructure, and create mixed use urban areas so people don’t feel the need to travel through a city.
A city should be a safe place. More deaths in a slower zone than on freeways is preposterous. I understand the reasons why this is true, but the deeper reasons for the reasons are that we gave up.
Fewer, less deadly automobiles is what the goal really should be.