A decade of crappy Palm, WinCE, and easily forgotten Java based mobile devices came and went before iPhone.
They know what software people refuse to accept; it’s the hardware experience that matters and they’ll wait until the hardware is there.
Modern hardware is responsible for AI, more reliable networks, and the rest of modern compute. Has little to do with the bloated software stacks we git pull into the data center
Edit: Also consider that Intel and Apple don’t just make a consumer device. They design an advanced manufacturing pipeline. The difference between print(“hello world”) and for index in array: print(contents of index)
That’s the basis of their value and why they are propped up by government and why software focused startups will always just be pump and dump schemes.