They aren't building it for "modern users", they're building it for fun.
To build a usable operating system you need manpower. To get manpower you need money or you need to build a community around an interesting project that people will work on for free. Andreas has managed to do both of these things.
Serenity is not just another UNIX clone, it's a unique project with the idea of doing everything from scratch. The project uses modern tools like GitHub and Discord so there's a larger pool of people willing to join the project. Had it been all on mailing lists it would be nowhere near what it is today.