Some people work to live and will only do the bare minimum to get by in order to fulfill their real joys. Those people are less likely to go to college, and are less likely to earn high incomes, because the passion isn't there.
Others live to work. These people love what they do. They go to college because they love it. Then they work really hard to be the best when they enter the workforce, because they love it. The money follows to these people, because they've worked really hard to earn it.
If you forced someone in the former group to go through college, their income coming out is not going to rise. They are still not going to put forth the what it takes to be a higher earner. It's not in their nature, and that's okay.
As they say, correlation does not imply causation. Your earning potential is essentially given to you at birth, plus the luck factor. On a macro level, college isn't going to have any effect on your earnings.