If you're familiar with pro wrestling / kayfabe, then Pitchfork was the heel. They provide something for fans to root against. Look at how much sympathy artists get from their fans when Pitchfork published a bad review. If they didn't think an album was worth talking about, they ignored it. It is worse to be ignored by Pitchfork than it is to get a 0.0 review consisting entirely of a video of a monkey urinating into his own mouth (Jet's 2006 "Shine On").
Music criticism had been corrupted and corporatized and in the way video game reviewing still is. Everything from the big labels got an above-average but not perfect score, so nothing really stood out. You couldn't really be all that critical. Music reviews were boring. Pitchfork shook that up precisely because they printed controversial reviews. And as you just admitted, that was there from the start, so it is not a reason for the fall.
You never knew what to expect out of Pitchfork, and that was why people followed it so closely. But nobody read Pitchfork the way HNers probably read Metacritic or Rotten Tomatoes. Neither reviewers or readers were trying to objectively identify the best music. The 0.0 to 10.0 rating is not intended to be a scalar vector or even quantitative; it is an opening to a conversation, expressed as a float.
If Cheer2171 gives Casablanca a 2/5... okay?
But if it gets a 2/5 and an explanation that you thought the cinematography was hacky and the drama overwrought... that's cool.
I might like the cinematography and over-dramatic dialog!
110% agreed that too many reviews/critiques these days are milquetoast. Have an opinion that the reviwer is passionate about! And argue it fully and well!
There is no "right" in "like."
Pitchfork's "review" does something completely different. It isn't really about Tool's music, it is about Tool's fans. The "review" is in two parts. The first part is some odd self-referential material that regular Pitchfork readers will recognize as signaling that a parody review is coming.
Then the second part is a parody review in the voice of a sixteen year old boy writing a class essay about his summer vacation for his high school English teacher. Except it isn't about his summer vacation, it is about how awesome this album released over the summer is compared to the pop and dance music that stupid girls listen to. It is intentionally parodying the most obnoxious teenage Tool fan you can think of, who thinks he is really smart and is a fan of music only intelligent people can appreciate, when in fact he is just attracted to an aesthetic at a surface level in the exact same way he criticizes of pop and dance music fans.
The review is so utterly positive about the album, but for reasons that have so little to do with the actual music. The positive review is positive for all the wrong reasons. It is not a commentary on the music, but on the fans of the music and the "I'm cool because I listen to something underground that most people would hate" attitude. It obsesses about the drummer's specialized technical equipment. It invents some ridiculous cosmic cycle that Really Good Music only comes once every 16 years, and we have been waiting for this album since Metallica released And Justice For All in 1987.
The point of the review is that if you're a fan of metal, Tool's Lateralus is a 10.0. If you don't like metal, which most people don't like, it is a 0.0. What other commentary about the music do we actually need? So they decided to use it as an opportunity to criticize the fans. It got a ton of attention and sparked a whole wave of meta-criticism about metal and if it is or isn't appropriate to criticize an artist for their fans, which is an eternal question in criticism that we are still having today.
1) Do you think there's nothing to say about this (or any other album) than "fans of the genre will like it and others will not"? There's plenty of insightful things to say both to familiar audiences and others.
2) Do you think this Tool review was the first (or even first larger scale) criticism of metal fans?
...
> The point of the review is that if you're a fan of metal, Tool's Lateralus is a 10.0. If you don't like metal, which most people don't like, it is a 0.0. What other commentary about the music do we actually need? So they decided to use it as an opportunity to criticize the fans. It got a ton of attention and sparked a whole wave of meta-criticism about metal and if it is or isn't appropriate to criticize an artist for their fans, which is an eternal question in criticism that we are still having today.
So Pitchfork's review conveys the same thing as other reviews, but in a more obtuse way, and this makes it better?
Now R&M is an immensely popular show, but we all know there is a subsets of its fanbase who are intolerable and who unironically speak about this cartoon as being for people with high IQs. Now imagine if a contemporary publication published a review of the latest season and chose not too focus on the content but rather parody these fans. Fans of the show will watch the new season regardless of the rating and people who hate it won't, but both would get a chuckle out of a parody of that intolerable fan and for R&M they benefit either way by being mentioned. Further, as stated by previous commenter, this type of review opened up a conversation about whether a fanbase becomes a legitimate reason to dislike an artist/creation.
Also, if unfamiliar with Tool, check out any of their songs on YT and read the comments, you will understand the need for the parody.
I hear this relentlessly but I can't say I have ever seen what this is first hand. If R&M comes up on r/television I don't see anything unusual. Where do people run into this fanbase?
>As fan communities now have endless forums and formats to debate and discuss, there’s been a shift from simply being a fan of something to somehow assuming ownership of it. The combination of Reddit boards and social media means internet die-hards begun viewing their roles not as passive viewers, but as active policers. Some critic doesn’t like the latest Marvel film that you’re pretty sure you’ll love? Get ’em.
>And this curious urge – worse in the sci-fi and superhero genres and infinitely worse in young male fans – has reached its nadir in the young, male sci-fi fandom of Rick And Morty.
>Even mentioning the show my colleagues at GQ provoked a response of mild disgust. They hadn’t seen it, one said, but had always been put off because of the fans. I know exactly what they mean. And it has only gotten worse.
>When, in a joke in the third-series premiere, Rick says his whole motivation isn’t to avenge anyone’s death, but was instead “driven by finding that McNugget sauce. That’s my series arc”, referring to a promotional Szechuan dipping sauce that McDonald’s used to sell in the late 1990s for a promotional tie-in with the movie Mulan, the fans took him at his word and the very next day began online petitions to demand its return. McDonald’s, never one to bypass free PR, announced a few months later the sauce would come back for a limited time. But it didn’t have enough for the demand, so the fans then protested – online and in person – and, in some cases, the police were called. To repeat: McDonald’s dipping sauce.
>If sauce entitlement is one thing, the fans took it to a whole new level by the end of the third series. The Rick And Morty writing room had always been a bro club and so creator Harmon had hired some new female comedy writers to even out the imbalance. The fans, convinced they were the cause of what they saw as a dip in quality in the third series, went after the new female writers online individually, abusing, threatening and slandering them on Twitter and creating Reddit threads just to smear them. They even doxed them, publishing their personal information online.
>And don’t just take my word for it. Even Harmon despises this sector of his own fandom.
>They want, he told Entertainment Weekly, “to protect the content they think they own – and somehow combine that with their need to be proud of something they have, which is often only their race or gender… I’ve made no bones about the fact that I loathe these people. It fucking sucks.”
The full article: https://www.gq-magazine.co.uk/culture/article/rick-and-morty...
Despite all that it’s still the best single site for gaming criticism, sadly.
It's still the single gaming site I follow the most. But it's not quite as concentrated fun as it used to be.
Cannot speculate how much of that is due to being bought out and integrated a few years back. I think it's correlation as much as causation.
Some of the old gang have started their own things but they tend to be very niche.
With iTunes and similar services, users can buy individual tracks instead of a whole album and listen to previews before they buy. Why waste time reading a review if you can listen yourself and decide whether it's worth buying? And now with the broad availability streaming services like Spotify, written reviews are even less valuable; you pay the same regardless of what you listen to so there's no financial risk of trying new music.
This was my view of it, I constantly found the reviewers irritating and I rarely paid much attention to the scores, it was just a good source to check out new, interesting music that wouldn't get any exposure anywhere else
Is it really so implausible that a notoriously hip indie music blog would have been ahead of the curve on a cultural trend? Certainly some of the people who became big names in 2010s identity politics movements were writing on similar blogs a decade or more before their cultural moment (e.g. I didn't follow Pitchfork, but I remember Laurie Penny writing extensively for Freaky Trigger).