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The Ethereum Name Service (ENS) provides this functionality in a standard protocol. You can associate Microsoft.com with an ETH, BTC, SOL, etc address. GoDaddy yesterday actually integrated this in a no-gas free manner [https://aboutus.godaddy.net/newsroom/company-news/news-detai...]. Other DNS providers will likely follow suite over the next few years.

Bonus, most web3 tooling already supports ENS so no jumping through hoops most of the time.

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"web3" is synonymous with Ethereum so that's no surprise to me.

What is a surprise is ENS having interoperability with BTC, SOL, &c addresses. I assume these exist as TXT records? Not sure I like exposing that...of course, that's the default with .eth names.

The way BTC and HNS works, you can use a different address derived from the same seed and still receive funds. Different strokes for different folks and all that.

No one chain will (or should) be THE solve for everything.

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