"1. It’s hard. Don’t get me wrong. I know it’s hard. And Samsung and Apple and several other large corporations want in on it. On the bright side, that will give you lots of exit opportunities, and soon you could be drinking cocktails in Bali while Amazon deals with the backlash from the smart doorlock you sold them that still doesn’t work properly. And they’ll spend the money on iteration until the device either goes away or starts working properly, and the users will have to buy Amazon Prime membership for their houses. And then someone will hack your house through the buggy wifi thermostat you bought, and your house will start ordering DOWNTON ABBEY downloads and you’ll come home to find it’s 40 Celsius indoors and the sink is flooded and your fridge has been turned into a porn spambot and you’ll realise that your house is masturbating to DOWNTON ABBEY.
If you can get in the front door."