I am biased, but I would use a platform and not roll your own solution. You will tend to underestimate the depth of capabilities needed for an eval framework.
Now for solutions, shameless plug here, we are building an open-source platform for experimenting and evaluating complex LLM apps (https://github.com/agenta-ai/agenta). We offer automatic evaluators as well as human annotation capabilities. Currently, we only provide testing before deployment, but we have plans to include post-production evaluations as well.
Other tools I would look at in the space are promptfoo (also open-source, more dev oriented), humanloop (one of the most feature complete tools in the space, enterprise oriented), however more enterprise oriented / costly) and vellum (YC company, more focused towards product teams)