I remember Brave introducing BAT tokens that you could earn for seeing ads and then donate to other websites and content creators. How did that experiment end up? Was it just a crypto hype thing?
I haven't used Brave for years and don't own their token, but that's just not how Brave ads work at all.
The ads are shown as notifications and aren't replacing ads embedded in websites.
Why mislead people?
Separately (probably not in "planning how to make Brave a profitable company", but definitely so in feature scope) IFF the user opts-in to seeing Brave's ads then they get paid (in a crypto-token that represents a unit of "Attention"). They then can choose to offer those tokens to web sites (either as one-time "tips" or by giving the site a certain percentage of the tokens the user earns over the course of a month, possibly based on the total percentage of time the user spent with the site over the course of the same month.)
This latter feature is attempting to create a parallel economy to the ad-supported industry, not a scam (unless they don't believe they can create such an economy and are just trying to fleece-the-suckers, but I don't think that's the case).
There is a saying "You can't fool an honest man", and it holds true for this situation as well. If the browser would just block legitimate ads and put their own ads and take all the money themselves, then hackers would riot. But since they say they are sharing the profits with users, many people will turn a blind eye to such unethical behaviour. Because people are base.
I've seen Brave apologists say for years going "no, really, it's not ripping you off!" to people who feel ripped off, to basically zero effect at changing hearts and minds. At some point you have to accept the reality that people aren't going to be won over by "logical" explanations of why someone who seems like they're obviously ripping them off actually isn't.
Why is that? I don't like ads on websites because they track me, slow down loading times, use my data, etc... So I'd like to block them because they're forced on me in the modern web. This ad blocker gives me control of whether I want to see any ads, how often I want to see them, and takes measures to prevent tracking. That seems like freedom and user-friendly behavior.
The fact that the ad blocker doesn't keep all ad revenue is another bonus and I can choose whether I alone earn money from seeing ads that run on my machine, or if I share some of that with creators I appreciate seems like another level of freedom.
I'm not seeing a downside. I can opt out of the ads altogether if I choose. I can even choose to not block ads that aren't trying to exploit me.
But what makes the ad supported model far worse than crypto is the dystopian centralized control, system of incentives and Surveillance Capitalism that always grows up around it: https://en.wikipedia.org/wiki/Surveillance_capitalism
In general, HN users can be trusted to take the side of corporations over humans in the vast majority of situations.
EDIT: Downvoting without giving reasoning just lends further credence to my point that their views are based in selfishness rather than reasoning. ;)
Most of my audience aren't hackers, at least not in the sense I think you mean.
And the poster is likely not a corporate shill. "Shill" has connotations of undisclosed association and intentional deception, neither of which are things I'm accusing anyone of. I don't think there's any reasonable expectation of disclosing associations on a pseudonymous forum. And I don't think most posters here are being intentionally being deceptive--they probably believe what they're saying, as most people will go through great mental calisthenics to believe what they're doing isn't harmful.
The late-stage capitalist ideologies held by much of this forum are extremely harmful, but I don't need to accuse people of malicious intent to say that. People can intend the best and do great harm.
Because people do not donate, even to stuff they love and use a lot. For a company to block those legitimate ads and then put their own, while pretending they are helping website owners - that's a scam. And nobody would swallow it unless it came with the promise of sharing some scam money with the users.
I'm for a free speech internet where users pay a cheap and fair price to creators for content, that's a much better model than ads – and it is probably the future for any quality content.
This is a straw man. It's not unethical, it's nonsensical. If you serve ads you aren't an ad blocker, you're an advertiser.
> This ad blocker gives me control of whether I want to see any ads, how often I want to see them, and takes measures to prevent tracking.
Pretty much every ad blocker gives you control of whether you want to see any ads, and how often. Whitelists exist that allow some ads, they just don't get much use because outside of the out-of-touch HN bubble, very few people actually want to see any ads.
The difference is that other ad blockers are obviously more trustworthy because they aren't also in bed with advertisers.
> I can even choose to not block ads that aren't trying to exploit me.
More nonsense. "Trying to exploit you" is literally the purpose of advertising.
September is the most recent month because I turned the Brave stuff off after that.
So little amounts of BAT from Brave users who are doing the micropayments thing are still coming in, 5.46 in total since then ($1.18 USD)
Most notably, they defrauded the person who runs archive.today/archive.is:
https://archive.ph/2zdET#issuecomment-671599658
... which seems like a particularly stupid decision.