I consulted a similar company in their space ~5 years ago. What I found was that the way to make money in K8s automation/monitoring is to position it as a security solution. That's what Snyk did and they've been killing it, reaching $7B valuation as of last year. Both the company I was advising and Weave.works decided to stick to the developer productivity story and unfortunately both have now shut down. There are many factors to a company's success but it doesn't help to be positioned as a solution that's seen as just a "nice-to-have" or part of a "best practice."