The core compiler is open source so hopefully the stakes are low to start using it on non-production equipment like test fixtures, bed of nails, quick prototypes... Based on experience using the compiler on those project, it could be transitioned to higher stakes designs.

I was a designer at a big company in my last job. Many of my colleagues shared the sentiment that the tools were trash, I think people just need an exciting future to rally around. I think being able to link across disciplines is super exciting also, firmware and hardware can be versioned along side eachother, no more checking schematics for pinouts and meetings about which pin which signal should be on, just put up a PR, have both hardware and FW teams review.