It's not fragmented like video is. You go to your favourite music streaming platform and listen. You don't need to check all 10 services you pay for to work out if the artist is available on it.
How did they manage to consolidate all music into 1 service and why can't or won't that work for video?
So if the case is simply that music downloads and streaming were earlier then there is hope for video downloads and streaming to eventually catch up?
It feels like right now though that video access is becoming more fragmented still, rather than more consolidated.
We've seen a bit of progress recently—they stated in the news that Netflix won this round of the "streaming wars." Disney is thinking of allowing a some things back over there due to being heavily in the red.
Perhaps a sign that selfish-destructive behavior of the cartel has peaked.
There's also some unfortunate music which seems to be in licensing hell so it never ends up on streaming platforms, but I haven't noticed it with famous artists.
But yeah, for most music you're way less likely to have issues streaming their content.
I would think exclusive music would add much greater product stickiness than exclusive video content.
Someone might listen to Taylor Swift on every gym session, but how many people are going to watch Stranger Things twice?