If you want to buy solar panels, you go for the Levelized Cost of Electricity (LCOE). It looks at the cost of electricity of the entire system over its lifetime. It takes interest on loans, cost of panels, inverters, installation cost, labour cost, insurance and the geographic location into account.
It turns out that in most cases a lower efficiency panel built cheaply is better, for example a bifacial panel upright on the ground instead of on a roof (lower labour cost) wins. Even old inefficient second hand panels can outperform a high efficiency solar panel over its lifetime.
We build $0,04 single chip solar cell MPPT inverters (72-122 per solar panel) that for various reasons yield 30% more electricity while also lowering manufacturing (less glass, smaller panels, cheaper inverters with higher efficiency, thinner wires) and installation cost.
We expect solar electricity cost to keep dropping far below 1 cent per kWh. Eventually we'll grow solar panels (for example from captured CO2) over the next decades with nanotech manufactoring methodes (atom by atom) until they will be virtually free, like plants. In this light, the Oxford efficiency metric for future solar panels might be bypassed by other cheaper systems that are less efficient.