As someone about to release a product in this space, could you give some personal insights into the marketing aspects/targeting/audience?
I've tried blogging and that's hit some decent results, particularly some of my technical blogs directly related to building algorithmic trading systems, but blogging is very time consuming, so I'm unsure the $/hour really pays off in such a niche space. I even wrote a book on the topic, https://www.amazon.com/dp/B0C9SB2LDG, but also that was a lot of work that I'm not sure was worth it.
So, best of luck! Marketing a very niche product/service is way harder than I originally anticipated. I'm now brainstorming how to pivot marketing towards a more mainstream audience. Really the market for investing with alpha and generating higher long term returns than the market should appeal to just about anyone with a disposable income, but building a level of trust and understanding is key.
I think I'd give consideration to changing the name since I'm not sure the name speaks directly enough to the idea of algo trading. I'd work on finding a better one.
Your book looks interesting & I'll have to consider buying it. Good luck to you.