Nah, nothing like that, "entropy" in the colloquial meaning of level of disorder, it has proven to be a useful word for people to understand what it is about, even though it's strictly incorrect.
To me the usage makes no sense whatsoever, there's no entropy to be found here, and if there is it's not what is being displayed. Perhaps it makes sense to people who don't know what entropy is, though most of them wouldn't know the word in the first place.
It's abuse of technical language in efforts to sound impressive, in my opinion, which I guess is a valid form of language evolution. There are other words in our lexicon that have become general purpose and fuzzy in spite of their precise technical origins.
a. avoid making certain subsets of people think you're using precise concepts that you aren't. b. make it easier for people that don't know what entropy even is to understand what this tool does. Disorder is a far more widely understood term in my view.