Unfortunately, lay understanding of the term results in objectively wrong statements like: “it is not a recall, it is just a OTA software update”. We would be better served if NHTSA replaced the term with a descriptive alternative that better communicates the intent and nature of the term.
I suggest: “dangerous defect notice” as it is descriptive, unambiguous, sufficiently alarming, and clearly indicates it is a property of the product instead of the remediation.